Doing Good: The Women’s Resource of Greater Houston Talks Good Cents, 02.27.2014

We hope y’all will pardon the terrible pun in this post’s title, but we felt strongly about it. For this month’s nonprofit feature, we let the daughter of an accountant take the reigns. In keeping with that background, she picked a nonprofit that focuses on an issue that is oft-overlooked – financial literacy. The Greater Houston Women’s Foundation was established in 1990 by a group of professional women who were concerned that less than five percent of philanthropic dollars were dedicated to women and girls’ causes. The founders did not want Houston to follow this national trend, so they gathered like-minded women who contributed to build the foundation. They had three goals: To help women become economically self sufficient; encourage prevention and early intervention of problems affecting women and girls; and support programs that develop and improve life skills. In 2002, the organization’s name was changed to The Women’s Resource of Greater Houston. read more »

Is Anybody Out There?, 02.06.2014

The digital world can be a bit overwhelming. For marketers, the internet provides the opportunity to interact with their present and potential consumers at any time, with the hope of cultivating brand loyalty (and, hopefully, boosting the bottom line). On the other hand, consumers are constantly confronted with a barrage of information. (Facebook alone produces 2.5 billion pieces of content EACH DAY.) Breaking through the noise and establishing your brand as a voice worth listening to requires an approach that centers on relevancy, thoughtfulness and realness.
The Internet as a map. Whoa.

The Internet as a map. Whoa.

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Bigger Isn’t Always Better, 01.23.2014

Your cable is out – again. After being on hold for what seems like hours, you explain to the customer service representative on the other line that, yes, you’ve tried resetting the box, and, no, it didn’t work. The next day, you wait around your apartment for hours, and the technician STILL doesn’t make it during your appointment window, citing a flat tire. However, the next day, the CEO of the cable company calls you to personally apologize for your long wait time: "But, I can vouch for Joe – he really did have a flat tire." Obviously, the CEO of a large cable corporation probably doesn't have the time to make personalized follow-up calls. But wouldn't it be swell if he did? There are great things about working for a bigger company. But today, we’re taking a moment to reflect on what we love about working for a small one. Untitled3

A Resolution We Shouldn’t Have To Make, 01.10.2014

“Many people perceive public relations as something less than respectable – as clever strategies to convince the public that what’s wrong is right. Some see public relations professionals as manipulators of the public mind, rather than conveyors of the truth.” – Steven R. Van Hook, PhD

In the new year, many of us have made resolutions for 2014.  As communicators, we are well-versed in providing brand and image guidance to our clients and striving to do our best for them. But what are we to do about the perception of ourselves and our industry? Too often, we are referred to as "spin doctors," responsible for the overt deceit of the publics we should be serving. How did this happen, and how do we combat it?


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The “Slap” and Breakup Heard ‘Round the World, 12.05.2013

We like to think that most folks spent their Thanksgivings like we did – surrounded by loved ones and eating our weight in our favorite foods.

Some people, however, had a much more eventful holiday. As illustrated by FlightAware’s Misery Map, delays ran rampant over the holiday weekend, causing thousands of travelers undue stress as they tried to reunite with their families. The Thanksgiving travel insanity also led to one of the most infamous exchanges of 2013. We’re referring to Elan Gale’s (@theyearofelan) heated, but mostly nonverbal, communication with fellow air traveler “Diane." Internet spectators watched in suspense as Elan and “Diane’s” missives became less and less civil as their flight wore on, eventually culminating in a physical altercation.

That escalated quickly.

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Staying Consistent in an Inconsistent World, 11.22.2013

In today’s world, there are innumerable ways to send your brand’s message out into the world. However, it can be challenging to stay true to your brand strategy when you’re creating content for eblasts, press releases, websites and social media accounts. Here at 20K, we believe that messaging is a crucial part of your company’s larger brand strategy, along with defining your key stakeholders and objectives. Think of messaging as the written equivalent of your company’s logo. Both are bastions of your brand and should be easily recognizable to your clients, target audiences and industry. Now, you’re probably not in the habit of changing your logo for every Facebook post, press release or email you send out. Similarly, it’s important to keep your messaging consistent across all mediums.

Does your audience always know it’s you behind the megaphone?

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Scary Stories to Tell Online, 10.31.2013

This story beings like most scary stories – on a dark and stormy night. Our hero sits at home, perusing her various social media outlets. She gives Facebook a perfunctory glance, checks for new connections on LinkedIn and makes her way over the 140-character information onslaught of Twitter. When she logs in, she sees a new direct message on her profile. A chill sets in. She hesitates before clicking. “Do I want to know? Maybe ignorance is bliss…but it could be important,” she thinks. Finally, swallowing her dread, she opens up her direct messages. HAHA you see this pic of you?!?!?

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NaNoWriMo. It’s more than just a pretty acronym., 10.25.2013

Houston is a great city - we all know this. There are so many local organizations doing great work in and for the community, it's hard to be anything else but a model of giving. Appropriately, Houston was the second most philanthropic city in the nation earlier this year. Here at 20K Group, we call ourselves "a communications agency with a conscience," and we want that to be more than just a tagline. We try to support the community in various ways, whether its volunteering for a cause we're passionate about or purchasing a table at a gala. Since we care about Houston (and know you do, too), we’ll be featuring one nonprofit on our blog per month to acknowledge their efforts on behalf of Houston's citizens. Which do you think could use some love? Let us know in the comments. How many of us have ever dreamed of writing the next Great American novel? It might have begun as a few sentences in a notebook, or a scribbled missive in a margin – the start of our great story. But, what if we actually sat down and finished those thoughts? What if we had time to just see where the sentences led and go from there? November is National Novel Writing Month (NaNoWriMo), an annual internet-based creative writing project that challenges participants to write 50,000 words of a new novel between November 1 and 30.


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Let’s Get Physical, 10.17.2013

We have a new piece of furniture at 20KGroup.

Modeled by our most athletic employee, obviously.

It’s not the prettiest, but it serves a very important purpose. It is way too easy to convince ourselves that sitting at a desk all day is the best way to be productive. After all, with so much work to do, who has time to get up and take a walk? read more »

#IS13 – Mobile Killed the Analog Star, 10.04.2013

This year’s Houston Interactive Marketing Association Interactive Strategies Conference was all about screens. iPad screens. Computer screens. Phone screens. And even the old-school favorite, television screens. Many speakers stressed the importance of optimizing content for mobile devices, with Blue Sky Marketing’s Michelle LeBlanc going so far as to say, “If you're not mobile friendly, your customers will leave you without a second thought." Yikes.

If you’re not here, that’s a problem.

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