Onward and Upward, 05.16.2013

It’s graduation season! Few ceremonies come close to the magnitude of graduating from any kind of educational institution, and the enthusiasm of new graduates is infectious. In the wake of our recent rebrand, we’re also feeling inspired! In the spirit of change, and in no particular order, here are some of our favorite graduation speeches. David Foster Wallace: Kenyon College 2005 “There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes ‘What is water?’” read more »

Spring 2013 Syllabus: 4 Tips for Universities to Shine on Facebook, 01.10.2013

Universities have the capacity to be Facebook juggernauts. They are in close contact with many of their stakeholders for years at a time (i.e. prospective students, current students and alumni), many of whom have built a substantial part of their network through association with school. Universities have enormous databases with a wealth of information about their stakeholders and, very often, have the sort of passionate, loyal advocates that major brands can only dream about. In reality, most universities seem to be failing social media class with just a fraction of the Facebook following that they could have. They may think just having a presence is enough, or "if we build it, they will come," and that may be good enough to pass, but it won’t get their Facebook page to the honor roll. So, take out your notebook; it’s time to study up on our top four tips for building university Facebook communities that earn a 4.0. read more »