A Road Block of the Mind, 01.02.2014

There are few things worse than staring at a blank page with a deadline breathing down your neck and not a clue of what to write. Writer's block happens to all of us. Sometimes we can push our writing off for another day when you feel more inspired - however, there are always those instances where you have to push through the darkness to put something on the page. Luckily, there are some techniques you can try to help get your creative juices, as well as word count, flowing.

Calvin and Hobbes

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NaNoWriMo. It’s more than just a pretty acronym., 10.25.2013

Houston is a great city - we all know this. There are so many local organizations doing great work in and for the community, it's hard to be anything else but a model of giving. Appropriately, Houston was the second most philanthropic city in the nation earlier this year. Here at 20K Group, we call ourselves "a communications agency with a conscience," and we want that to be more than just a tagline. We try to support the community in various ways, whether its volunteering for a cause we're passionate about or purchasing a table at a gala. Since we care about Houston (and know you do, too), we’ll be featuring one nonprofit on our blog per month to acknowledge their efforts on behalf of Houston's citizens. Which do you think could use some love? Let us know in the comments. How many of us have ever dreamed of writing the next Great American novel? It might have begun as a few sentences in a notebook, or a scribbled missive in a margin – the start of our great story. But, what if we actually sat down and finished those thoughts? What if we had time to just see where the sentences led and go from there? November is National Novel Writing Month (NaNoWriMo), an annual internet-based creative writing project that challenges participants to write 50,000 words of a new novel between November 1 and 30.


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The Perfect Email, 10.10.2013

According to the Radicati Group, 144.8 billion e-mails were generated per day last year, out of which 89 billion, or 61.46%, were business emails. Whoa. No wonder we feel like our first-born children have been preemptively scarified to the email gods. With so many emails flying in and out of your inbox, it’s easy to get fall into a routine of mindlessly replying and senselessly forwarding. But amidst the craziness, one seemingly minor mishap could land you or your organization in hot water.


To save you the trauma of a major email “oops,” here are our tips to keep your business emails in perfect condition: read more »

We do not think that word means what you think it means., 09.05.2013

Hello, and welcome to our digital dumping ground, a repository for strategic ideas new and noteworthy, and the realization of our organizational philosophy through the written word. Hopefully, that sentence was as difficult for you to read as it was for us to write. What we meant to say was, “Hi, and welcome to our company blog.” read more »

No Exclamations Week: A 20K Writing Challenge, 08.09.2013

We should start out by clarifying something—we don’t have a problem with exclamation marks. We actually like them. A lot. Our favorite punctuation mark (you know you work with writing nerds when there are discussions around these sorts of things) is helpful for expressing sincere, genuine and enthusiastic emotions. (Have you ever tried to wish a friend a happy birthday on Facebook without one? It’s difficult, and comes off more than a little stilted and weird). However, we noticed that exclamation marks were creeping into communications they had no business being in, especially work correspondence. We love our clients and the work we do for them, but that doesn’t mean that every request has to be acknowledged with, “Fantastic! We’ll get right on it! Have a great day!” Exclamation marks had become a crutch to escape deliberate, conscious thought about what and why we were writing. So, we gave them up. For one week, we tracked our usage of exclamation marks in emails, texts, tweets, Facebook posts and all other forms of communication. Here are some of our takeaways from a “long and non-enthusiastic week.”
The Wall of Shame

The Wall of Shame

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