Business and the Do-Gooder Complex

This blog is more than a little delayed, but the information is still at the front of our minds. Two months ago, Chris Valdez of the web design and marketing agency Primer Grey invited me to speak with him at SchipulCon, a conference on community, technology and creativity. Our topic guidelines were broadly defined, so we went with where our passion lie. Like many members of Gen X and Gen Y, we’ve made it a key tenet of our professional goals to marry business with do-gooding.

Photo by Joey Garcia

To some, do-gooding can seem self-indulgent or naïve, but 61% of 13- to 25-year-olds feel personally responsible for making a difference in the world. That means that 61% of your current and future workforce is likely to want a career that contributes to the common good and helps to fulfill their need to make the world a better place. From a human resources perspective alone, that statistic should be enough to make you stand up and take notice. Still not convinced? Here are five reasons why we think you should care about integrating social good into your business plan and culture:
  1. Because you want a workforce and/or coworkers who are healthy, motivated and high-performing. Or as Kami Huyse termed it in her blog post about our session, the happiness quotient.
  2. Because if one group of people is sick, the entire community is sick.
  3. Because you create brand advocates, and all it takes is a lil’ of the ol’ good out, good in to reap bottom line results. TOMS Shoes and Patagonia are superstar examples that social entrepreneurships can thrive.
  4. Because it feels good.
  5. Because it’s the right thing to do.
If you want to know more about the business of doing good, hop over to Slideshare to view our slidedeck and check out B Corp and the Social Venture Network. We’re hoping to continue to evolve this presentation for future conferences, so please leave your feedback below or let us know on Facebook.  

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