Strength in Others

Our Community - This Thursday (December 16), Houston’s social media mavens will be “tweeting up” for the first Houston Holiday Tweet Drive. The event is open to the public, as long as you bring a new toy or book for a child in need. Donations will benefit Neighborhood Centers Inc. The deets? Dec. 16 | Primer Grey HQ at 1305 Sterrett St. | 6-10 p.m. Social ResponsibilityDo CEOs care about energy efficiency? Emily Martin writes that there is, in fact, a dearth of C-level leaders coordinating closely with facilities managers to decrease energy spend. Following a panel session with executives, Martin says, "From an on-the-ground perspective, the panel emphasized the importance of tapping into employee enthusiasm. Frequently, corporate CSR programs start with grass-root employee efforts, leading executives to realize 'Hey, we have a sustainability program!'" - Martin also linked to the SAP corporate sustainability report, and it is a must read for anyone interested in building smarter, more responsible and sustainable businesses and communities. Not only is the information great, but the site is also built to encourage interaction and dialogue. I’m a fan! Social Media - The long awaited release of Twitter Analytics seems to be on the horizon, according to Mashable. Rumor has it that the free analytics program will allow users to see which tweets caused people to unfollow, which tweets are most successful and who is viewed as most influential. Communications OlioGoogle Goggles, a mobile search app, is propelling marketing into “Minority Report” territory. Smart phone users can now scan advertising campaigns or other products, and Google Goggles will immediately send back information on the object. Buick is one of the first companies to utilize the Goggles technology through magazine ads. When the ad is scanned, the user receives a mobile site with video, a photo gallery and the option to search for a nearby dealer. Game changer? I think so! - A recent study by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers, found that web ad revenues are at an all-time high, $6.4 billion for the third quarter of 2010. While this is a great indicator that the economy may finally be rebounding, it also means that the print industry is a bleeding dinosaur. As revenues have shifted online, magazines and newspapers are dying at an astounding pace. Do you think print is obsolete? If not, what can the industry do to get back its mojo (and earning power)?

    Leave a Reply