Strength in Others

Social Media - weighs the pros and cons for nonprofits looking to dive into Google+  before mastering tried and true sites like Facebook and Twitter. Conclusion? It certainly can’t hurt to allocate a few minutes a day to Google+. Beth Kanter says, “If it turns out that it is something, you’ve planted some seeds and you have some presence on the network, and an understanding of how it works.” Go forth and explore! - To B2B on Facebook or not to be, that is the question. Chris Koch of ITSMA writes that Facebook’s “utility as a platform for building a deeper relationship with B2B buyers still seems limited.” However, he maintains that the amount of traffic and noise on Facebook is reason enough for B2B companies to “put up a sign somewhere.” Corporate Social Responsibility - Tim McClimon, vice president for corporate social responsibility at American Express and president of the American Express Foundation, tells us to look out for these trends CSR in 2011--2012: 1) Responsibility as a company value; 2) Growing integration between corporate philanthropy, volunteerism and sustainability; 3) Growing recognition that CSR can build skills in the workforce; 4) More and better communications about CSR; 5) Increasing call for more accountability, measurement and transparency. Issues Management - After public outcry about LinkedIn's new privacy rules, the professional networking site has agreed to stop using user photos in advertisements. Director of Product Management Ryan Roslansky explains, “what [LinkedIn has] learned now, is that, even though our members are happy to have their actions, such as recommendations, be viewable by their network as a public action, some of those same members may not be comfortable with the use of their names and photos associated with those actions used in ads served to their network.” Community - Catastrophic Theater's The United States of Tara was a smash hit this month, with sold out performances for three straight weeks. If you missed Tamarie Cooper's satirical, musical take on politics (a Texas-themed tent revival was a personal favorite), be sure to watch the Catastrophic website for next year's original screenplay and performance. - Next spring, David Buehrer and Ecky Prabanto will be getting their latte on at their new coffee shop, Blacksmith. Blacksmith is set to open at 1018 Westheimer, near neighborhood favorite Anvil. We’re looking forward to the updates on this stretch, including Chris Shepherd’s Underbelly and Bobby Heugel and Kevin Floyd’s craft beer bar, Hay Merchant.  

    One Response to “Strength in Others”

    1. Shanna says:

      I enjoyed reading this post, as corporate social responsibility is important and sometimes not fully considered in this “social media” day in age.

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