Strength in Others

Our Community - AIDS Foundation Houston--an organization near and dear to our 20K hearts--just launched a new blog, Positive Outlook, to chronicle the thoughts of participants in Camp Hope and UniversalTeens. Follow along to gain insight into the lives of youth living with HIV and AIDS. Social Media - B2B engagement in social media is dramatically increasing, with firms expected to spend $4.8 billion on interactive marketing by 2014. Branded social network pages, PR outreach and social media monitoring are expected to be the primary platforms. - Controversy brewed this week over BP’s purchase of Google and Yahoo terms related to the oil spill. A strategic (and expected) PR and business move? Or a blatant attempt to skew information available to the public? Social Responsibility - We’re looking forward to the 2010 Net Impact Conference. It’ll be an opportunity to learn from some of the greatest minds in sustainability and meet the people who are earning a living by doing good. - Entrepreneur magazine discusses how to highlight your company’s social responsibility. We just wish they’d discussed more about internalizing a culture of responsibility and sustainability, rather than just how to externally communicate CSR. Communications Olio - On the Media, a weekly NPR broadcast, examines the current media climate and threats to freedom of expression. - 100 of the best quotes on innovation. Our favorite: “I want to put a ding in the universe.” – Steve Jobs (and it’s not just because we love Macs) We don’t claim to know everything — or even have the time to attempt to sift through the vast catalogs of articles and blog posts. So, in the spirit of #SLGT (support local, grow together), we will stand on the shoulders of giants (hello, cliche) each week to pass along links that we find interest, useful or just plain fun. Leave us a comment with your recommendations for what we should be reading and who we should be following.

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