Conflict on Twitter, 08.15.2013

We all want to create something so share-worthy that Mashable or BuzzFeed fight over it. We all want our brands to receive attention. But, what if that attention was for something negative? In a single second (which can seem like years on the internet), word spreads like wildfire. So, is it really worth getting into an argument on a public forum like Twitter? At the end of the day, no one really wins, and nothing gets resolved. It’s inevitable that conflict will arise, but when it spills onto Twitter, it takes on a life of its own. We’ve all read about (or witnessed) infamous Twitter spats between rival sports teams or two British boy bands. However, when companies and brands take their grievances to the internet, the results are magnified. Let’s look at Adam Orth as an example. The former Microsoft Studios creative director left his post after facing criticism for his seemingly abrasive tweets. Microsoft apologized for the former employee’s tweets, stating that his views did not reflect the approach the company takes to their products and customers.

Orth Tweets read more »