Branded for Life, 09.19.2013

To most people in Texas, September means one thing: football season.  Football fans proudly sport their team’s jerseys and hang flags from their windows. Fans develop deep-rooted love for their team and an intense hatred for rivals. When you hear about “brand ambassadors,” there are probably no better examples than in the sports arena. Football teams can teach us a lot about brand loyalty and separating your product from the competitors on the field and in our hearts. While it has been proven that colors can produce certain emotions, it is unlikely you will see two people get into a heated debate over which is the best color in the spectrum. When asked your favorite color, you probably consider the question for a few seconds and then give a couple of different options.  However, show OU’s crimson and cream to any football fan sporting burnt orange and white, and tempers will flare. Colors that would not usually be put together in any kind of fashionable way suddenly represent something much bigger than the colors themselves.

Red River Rivalry

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What’s Old is New Again, 06.07.2013

Classic brands are classic for a reason. Their products, services and ideologies have stood the test of time without relying on gimmicks or cheap tricks. However, times are changing, and even the most beloved brands have to adjust to evolving mediums and customer expectations to keep up with the Brand Joneses. When modernizing a classic brand, marketers have to toe blurred lines between convention and innovation, tradition and novelty. Modernizing a brand takes much more than creating a Facebook Business Page and Twitter account, but yet we continue to see brands digging in their heels of convention. Below are the stories of how a few well-known industry stalwarts became the little (well, actually BIG) brands that could. Rubbermaid/Pyrex

Not your mother's Tupperware.

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Onward and Upward, 05.16.2013

It’s graduation season! Few ceremonies come close to the magnitude of graduating from any kind of educational institution, and the enthusiasm of new graduates is infectious. In the wake of our recent rebrand, we’re also feeling inspired! In the spirit of change, and in no particular order, here are some of our favorite graduation speeches. David Foster Wallace: Kenyon College 2005 “There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes ‘What is water?’” read more »

Macklemore’s Lessons for Communicators, 03.28.2013

Recently, Seattle-based hip-hop artist Macklemore sat down with Nerdist’s Chris Hardwick to speak about his dramatic entrance into the national music scene, the pursuit of happiness and branding. You read that right. Macklemore knows how to score a leopard mink at a "Thrift Shop" and how to promote the heck out of his product - himself.


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Mirror, Mirror On The Wall, 01.29.2013

What do you see when you look in the mirror? Are you a social media wiz? Media relations guru? Master of event planning? We all have perceptions of our own skill sets and strengths and weaknesses. But what do your peers see? It’s difficult to know exactly what others think about you, but LinkedIn’s endorsement tool may do just that by allowing you to take a look at yourself through another's lens. At one time you probably entered your "Skills and Expertise" on LinkedIn to highlight your specialties. Now, with the introduction of “endorsements,” there's a good chance your connections have supplemented that information by selecting the areas in which they think you excel. By looking into those endorsements you can begin to piece together others' perceptions of you. read more »

Fresh Air, 04.23.2010

Home-Fresh-Air home1_bkg-1
20K Group is a communications agency that helps your
organization become better known and better understood.
Our approach to public relations, digital strategy, crisis communications and training breathes fresh air into your
messaging, branding and market position by lifting you out
of the weeds to envision your big picture.