Strength in Others, 10.15.2010

Issues Management - Similac, manufactured by Abbott Laboratories, is earning kudos for their response to a recent formula recall.  Using e-communications, Similac was able to disseminate information quickly to concerned parents.  The company even highlighted alternative products until the issue was resolved.  A father interviewed for BulletProof Blog said that Similac had actually earned his loyalty and respect with their deft and responsible handling of the crisis. Corporate Social Responsibility - New York Times columnist Tom Friedman recently moderated a panel at the Clinton Global Initiative (CGI) called How to Strengthen Market Based Solutions.  One of the key takeaways was that profitability can, and arguably should, be defined with a sense of investment in the future—not just for the sake of making money in the near term.  Fadi Ghandour of Aramex summarized, “If the community is happy, the ROI will show on my company’s balance sheet, if not today, then down the line.” read more »