20K Group was honored to produce "Houston Remembers," an event commemorating the tenth anniversary of 9/11 at Discovery Green on September 9, 2011. Presented by Dignity Memorial, the event's focus was dedicated to those whose lives were lost in the attacks, their families, the survivors and the emergency responders who courageously tended to the relief efforts during the crisis and its aftermath.
The event went off without a hitch, and, more importantly, our client was thrilled. And now, we're divulging our top 10 event day secrets to you. We hope these tips will prove useful at your next event! We're always looking for new ideas and maximum efficiency, so please feel free to add yours to our comments section.
1. Create a Master Contact List.
Instead of arranging your contact sheet in alphabetical order by last name, try sorting contacts by their organization and using different colors to identify each group. For the day-of, we also make pocketsize contact cards with VIP event contacts, like security and technical personnel, and laminate them for safe-keeping.
2. Functionality over Fashion.
People might not remember what you wore during an event, but they’ll definitely remember if it was bad. By all means, look cute and professional, but f you’re a woman, we advise you to give the heels a break on event day and throw on a pair of flats. A recent addition we made to our wardrobes for “Houston Remembers” was the iPhone lanyard. Fashion-forward? Definitely not. But functionality wins out when you need to be in five different places at the same time and have calls and texts coming in at warp speed. You don't want to misplace or break that life force at any cost!
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