Is Anybody Out There?, 02.06.2014

The digital world can be a bit overwhelming. For marketers, the internet provides the opportunity to interact with their present and potential consumers at any time, with the hope of cultivating brand loyalty (and, hopefully, boosting the bottom line). On the other hand, consumers are constantly confronted with a barrage of information. (Facebook alone produces 2.5 billion pieces of content EACH DAY.) Breaking through the noise and establishing your brand as a voice worth listening to requires an approach that centers on relevancy, thoughtfulness and realness.
The Internet as a map. Whoa.

The Internet as a map. Whoa.

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Good Impressions, 10.06.2011

Courtesy User D-Zyl commons.wikimedia.org

CSR - The 7-stage evolution of a socially responsible brand. Simon Mainwaring, contributing writer to Mashable and founder of social branding consultancy We First, writes that companies are beginning to “recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.” Be sure to peruse Mainwaring’s seven stages to establish brand leadership. - A higher ambition for CSR: corporate social purpose. Forbes’ CSR Blog Contributor Paul Klein discusses a Harvard Business Review article by Nathan Foote, Russell Eisenstat, and Tobias Fredberg titled “The Higher Ambition Leader.” Specifically, Klein applauds the writers’ efforts to clarify the difference between CSR and corporate social purpose. Take a peek at the three-part approach to achieving “higher ambition” leadership success.   read more »