Strength in Others, 10.15.2010

Issues Management - Similac, manufactured by Abbott Laboratories, is earning kudos for their response to a recent formula recall.  Using e-communications, Similac was able to disseminate information quickly to concerned parents.  The company even highlighted alternative products until the issue was resolved.  A father interviewed for BulletProof Blog said that Similac had actually earned his loyalty and respect with their deft and responsible handling of the crisis. Corporate Social Responsibility - New York Times columnist Tom Friedman recently moderated a panel at the Clinton Global Initiative (CGI) called How to Strengthen Market Based Solutions.  One of the key takeaways was that profitability can, and arguably should, be defined with a sense of investment in the future—not just for the sake of making money in the near term.  Fadi Ghandour of Aramex summarized, “If the community is happy, the ROI will show on my company’s balance sheet, if not today, then down the line.” read more »

Strength in Others, 09.29.2010

Our Community - Houston’s art scene has long been under-appreciated at the national level, despite the extraordinary breadth of local creative talent and world-class museums.  Aurora Picture Show is one of the local arts groups storming through barriers and helping to put Houston on the art map. Social Media - Still doubt the power of social media? Blogging is, in effect, changing Chinese culture—from politics to communication styles.  As Chinese society becomes more open, it will be fascinating to watch the role social media plays in the transition. read more »

Strength in Others, 08.26.2010

Our Community - Courtenay recently had the pleasure of speaking on a panel at WordCamp Houston with Marc Cohen of AIDS Foundation Houston and Chris Valdez of Primer Grey. The team discussed the development of the Positive Outlook Blog for youth living with HIV and AIDS. WordPress founder Matt Mullenweg even sat in on the session (hello, nerves!) and posted a photo to his blog! Social Media - From El Profe’s Blog, the five rules of marrying journalism and social media. Our favorite: Journalism first, technology second. read more »

If it means saying “we don’t know,” so be it, 06.02.2010

Those of us in the business of  watching and partnering with media and working with companies and organizations to develop their messages are utterly frustrated with BP’s communications since the spill on April.  BP has been handed umpteen opportunities to make amends for last week’s or yesterday's gaffes, and the company’s management team continues to manage the message with a) NO message (well, I could give you their message but you wouldn’t be satisfied; b) silence until they’re damned ready to respond with a non-message; and c) lack of interesting, tangible data that would help both the media and the public understand the inner workings of a “complex” process like deepwater drilling, let alone recovery management. read more »

Fresh Air, 04.30.2010

We finally launched our new website. Would you think we were kidding if I told you it took us three years to get this done? During that time, the world changed forever: the earth continues to seem angry over something, as yet another hurricane targeted our great city; earthquakes and volcanoes have become a common occurrence; we elected the first non-white president of the United States; and social networking has become (in my humble view), the most important sea change in communications in a century. read more »

Fresh Air, 04.23.2010

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Our approach to public relations, digital strategy, crisis communications and training breathes fresh air into your
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