Get Visual, 03.15.2013

New-NewsFeed

Last week Facebook announced major changes to its news feed that leave brand communicators scrambling to find the best way to adjust. Apart from enhancing the aesthetics of the news feed, the most significant modification will allow users to choose from several streams: Top News, Friends, Pages (brands), Music, Games and Photos. The split of brand content and friend content could give businesses separation anxiety. How often will users seek out the new pages feed? How will organization keep their communities engaged with updates? Scaling up the ratio of visual and audible posts in the content strategy will likely be the most effective solution.

Get-Visual

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Speak up! On social media, silence is rarely golden., 02.28.2013

In the constant struggle for influence, many brands dream of having their time in the social media spotlight. Two weeks ago, Poland Spring missed a golden opportunity to capitalize on a fortuitous situation with their decision to ignore a place where millions of conversations happen every day. Following President Obama’s 2013 State of the Union address, U.S. Senator Marco Rubio’s sip from a tiny bottle of Poland Spring water turned his Republican rebuttal into an immediate viral storm. The sip seen around the world quickly sparked a #watergate hashtag, a Lil’ John remix and innumerable GIFs. It got our PR brains churning: How was Poland Spring going to respond to one of the greatest spontaneous self-promotion opportunities of all time? read more »

Spring 2013 Syllabus: 4 Tips for Universities to Shine on Facebook, 01.10.2013

Universities have the capacity to be Facebook juggernauts. They are in close contact with many of their stakeholders for years at a time (i.e. prospective students, current students and alumni), many of whom have built a substantial part of their network through association with school. Universities have enormous databases with a wealth of information about their stakeholders and, very often, have the sort of passionate, loyal advocates that major brands can only dream about. In reality, most universities seem to be failing social media class with just a fraction of the Facebook following that they could have. They may think just having a presence is enough, or "if we build it, they will come," and that may be good enough to pass, but it won’t get their Facebook page to the honor roll. So, take out your notebook; it’s time to study up on our top four tips for building university Facebook communities that earn a 4.0. read more »

“Fans” & “Followers” to the Rescue!, 07.11.2012

Still wondering why it's important to have a loyal group of "fans" and "followers" online? Many people struggle to see the value in cultivating communities on Facebook and Twitter. Will it lead to more sales? How will this improve the bottom line? Well, here is an example of another way you could see ROI from your digital following.

On Monday, the Washington, D.C. City Council threatened to pass an amendment on a taxi modernization bill that would create a minimum cab fare in the city. The amendment would have negatively affected new kid on the block and industry disrupter, Uber, by making its minimum fare five times the price of a traditional cab’s fare. Uber brings luxury living to the masses with low-cost private drivers chauffeuring social Washingtonians around town in "sleek black cars." Launched last December, Uber quickly found an enthusiastic customer base eager to hail reliable and safe vehicles from the palm of their hand. The Uber mobile app allows monthly subscribers to find nearby and available drivers and request an immediate pick up. The dreaded haggling over credit card vs. cash payment is avoided with the app automatically deducting fare, which includes tip, from the subscriber’s card on file. The reliability and convenience of Uber gave many people in our nation’s capital the transportation solution that would suit their lifestyle. However, Uber hit a speed bump with the pending rollout of their new low-cost hybrid vehicle service, Uber X. The amendment proposed by the D.C. City Council would have dramatically increased the cost of Uber X, which is aimed at a more cost-conscious demographic. read more »

I’m Patrick Boylan, Nice to Meet You!, 06.25.2012

Hi, I'm Patrick Boylan, 20K Group's newest hire and the Director of Interactive Strategies. I'm here to bolster our digital communications capabilities and complement our existing offerings. The lines between online and offline continue to blur, and comprehensive communications strategies are crucial to achieving organizations’ financial and mission-related objectives. I come to 20K Group from the David All Group, a D.C.-based digital agency specializing in engaging, empowering, and activating brand advocates online. I spent three years there developing and executing marketing and advocacy campaigns for major brands. When I'm not at the office, I like spending time in the outdoors and following sports. As a VA/DC transplant in Houston, I maintain my loyalties to the Nationals, Capitals, and Redskins. One day, after the Nationals win the World Series, I will be able to say that I was a fan when the “Nats” bandwagon could have fit in a Fiat. As a proud Clemson alumnus, I bleed orange and white. Groomed from a very young age, I have been a super fan my entire life. Many fall Saturdays you will find me with 90,000 of my closest friends in Death Valley cheering on the Tigers. When I’m not watching my favorite teams, I’m usually in the outdoors. The Blue Ridge Mountains are far behind me now, and I'm on the lookout for new Texas terrain to conquer. I plan to explore the Gulf Coast, Hill Country, west Texas, prairies, pinewoods and Big Bend country. If you have a must-try outdoor experience in the region, please point me in that direction! 20K Group is an amazing team of smart, savvy communicators, and I am honored to be a part of it. I look forward to accomplishing great things together! If you'd like to find out more about me, connect with me on Twitter or Facebook.

Strength in Others, 09.17.2010

Our Community - The City of Houston issued a challenge to building owners to green their offices and office buildings.  Participants in the challenge will learn about green building practices from some of Houston’s leading sustainability experts, with the goal of increasing the number of LEED certified buildings in the city.  Register online at www.houstongoc.org. Social Media - Advertisting Age wonders if the press release’s heyday has come and gone and if corporations will now rely on social media platforms, like Twitter, to communicate.  Simon Dumenco writes, “…BP dutifully issued press releases detailing its well-plugging and clean-up efforts, but it dropped the ball on Twitter, leaving an opening for the parodists of @BPGlobalPR to wreak havoc.” read more »