Good Impressions, 10.13.2011

Courtesy Wikimedia Commons User Forest & Kim Starr.

CSR - Paul Klein, contributing writer to Forbes’ CSR Blog, writes that “taking corporate social responsibility to the next level means having the conviction to stand for a social purpose, even if that means walking away from conventional business thinking.” Is your business ready to put social purpose ahead of your company’s monetary profits? It’s certainly a commitment that is not for the faint of heart. - The article Overfed, But Undernourished: Generation Y’s Hunger for CSR on LeapCR’s Good Business Blog addresses Gen Y’s desire to “make a meaningful impact in the community” as part of the organization in which they are involved. Victoria Williams, Researcher at Leap, encourages businesses to “involve [Gen Yers] in your social purpose to keep them engaged and dedicated.” Putting CSR discussions into action will give Gen Yers—and surely others—motivation for doing social good. read more »