Strength in Others, 09.30.2011

 

Courtesy User:JackyR, wikipedia.en

Social Media - Is there a world where social media marketers can directly engage with consumers, and where users happily accept brand presence? Simon Esler, contributing writer to Social Media Explorer and Co-Founder and Managing Partner of ConvoNation, discusses this concept in his article “The Consumer Versus Brand Conflict in Social Media.” - By now you’ve probably heard about and/or experienced Facebook’s “frictionless sharing,” where users can approve a media partner app and their music, articles, or videos—depending on which app you install—are automatically uploaded to their timeline for all to see. How do you feel about sharing your activity? Do you consider some media sources more private than others? read more »