Business and the Do-Gooder Complex, 11.28.2011

This blog is more than a little delayed, but the information is still at the front of our minds. Two months ago, Chris Valdez of the web design and marketing agency Primer Grey invited me to speak with him at SchipulCon, a conference on community, technology and creativity. Our topic guidelines were broadly defined, so we went with where our passion lie. Like many members of Gen X and Gen Y, we’ve made it a key tenet of our professional goals to marry business with do-gooding.

Photo by Joey Garcia

To some, do-gooding can seem self-indulgent or naïve, but 61% of 13- to 25-year-olds feel personally responsible for making a difference in the world. That means that 61% of your current and future workforce is likely to want a career that contributes to the common good and helps to fulfill their need to make the world a better place. From a human resources perspective alone, that statistic should be enough to make you stand up and take notice. Still not convinced? Here are five reasons why we think you should care about integrating social good into your business plan and culture: read more »

Good Impressions, 10.13.2011

Courtesy Wikimedia Commons User Forest & Kim Starr.

CSR - Paul Klein, contributing writer to Forbes’ CSR Blog, writes that “taking corporate social responsibility to the next level means having the conviction to stand for a social purpose, even if that means walking away from conventional business thinking.” Is your business ready to put social purpose ahead of your company’s monetary profits? It’s certainly a commitment that is not for the faint of heart. - The article Overfed, But Undernourished: Generation Y’s Hunger for CSR on LeapCR’s Good Business Blog addresses Gen Y’s desire to “make a meaningful impact in the community” as part of the organization in which they are involved. Victoria Williams, Researcher at Leap, encourages businesses to “involve [Gen Yers] in your social purpose to keep them engaged and dedicated.” Putting CSR discussions into action will give Gen Yers—and surely others—motivation for doing social good. read more »