Strength in Others, 12.13.2010

Our Community - This Thursday (December 16), Houston’s social media mavens will be “tweeting up” for the first Houston Holiday Tweet Drive. The event is open to the public, as long as you bring a new toy or book for a child in need. Donations will benefit Neighborhood Centers Inc. The deets? Dec. 16 | Primer Grey HQ at 1305 Sterrett St. | 6-10 p.m. Social ResponsibilityDo CEOs care about energy efficiency? Emily Martin writes that there is, in fact, a dearth of C-level leaders coordinating closely with facilities managers to decrease energy spend. Following a panel session with executives, Martin says, "From an on-the-ground perspective, the panel emphasized the importance of tapping into employee enthusiasm. Frequently, corporate CSR programs start with grass-root employee efforts, leading executives to realize 'Hey, we have a sustainability program!'" read more »