Spring 2013 Syllabus: 4 Tips for Universities to Shine on Facebook, 01.10.2013

Universities have the capacity to be Facebook juggernauts. They are in close contact with many of their stakeholders for years at a time (i.e. prospective students, current students and alumni), many of whom have built a substantial part of their network through association with school. Universities have enormous databases with a wealth of information about their stakeholders and, very often, have the sort of passionate, loyal advocates that major brands can only dream about. In reality, most universities seem to be failing social media class with just a fraction of the Facebook following that they could have. They may think just having a presence is enough, or "if we build it, they will come," and that may be good enough to pass, but it won’t get their Facebook page to the honor roll. So, take out your notebook; it’s time to study up on our top four tips for building university Facebook communities that earn a 4.0. read more »