#IS13 – Mobile Killed the Analog Star, 10.04.2013

This year’s Houston Interactive Marketing Association Interactive Strategies Conference was all about screens. iPad screens. Computer screens. Phone screens. And even the old-school favorite, television screens. Many speakers stressed the importance of optimizing content for mobile devices, with Blue Sky Marketing’s Michelle LeBlanc going so far as to say, “If you're not mobile friendly, your customers will leave you without a second thought." Yikes.

If you’re not here, that’s a problem.

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