“Fans” & “Followers” to the Rescue!, 07.11.2012

Still wondering why it's important to have a loyal group of "fans" and "followers" online? Many people struggle to see the value in cultivating communities on Facebook and Twitter. Will it lead to more sales? How will this improve the bottom line? Well, here is an example of another way you could see ROI from your digital following.

On Monday, the Washington, D.C. City Council threatened to pass an amendment on a taxi modernization bill that would create a minimum cab fare in the city. The amendment would have negatively affected new kid on the block and industry disrupter, Uber, by making its minimum fare five times the price of a traditional cab’s fare. Uber brings luxury living to the masses with low-cost private drivers chauffeuring social Washingtonians around town in "sleek black cars." Launched last December, Uber quickly found an enthusiastic customer base eager to hail reliable and safe vehicles from the palm of their hand. The Uber mobile app allows monthly subscribers to find nearby and available drivers and request an immediate pick up. The dreaded haggling over credit card vs. cash payment is avoided with the app automatically deducting fare, which includes tip, from the subscriber’s card on file. The reliability and convenience of Uber gave many people in our nation’s capital the transportation solution that would suit their lifestyle. However, Uber hit a speed bump with the pending rollout of their new low-cost hybrid vehicle service, Uber X. The amendment proposed by the D.C. City Council would have dramatically increased the cost of Uber X, which is aimed at a more cost-conscious demographic. read more »