As PR professionals, we are constantly pursuing media coverage for our clients, and part of being an effective media relations practitioner entails putting yourself in the media’s shoes.
First things first: What is the difference between a press release and a pitch? A press release is essentially you already writing a story for the media. A pitch entices someone else to write the story.
If you’ve decided that a pitch is the way to go, you need to ask yourself a few basic questions and do some background research before you get started.
- Prepare what you will and will not answer
- Have all of the basic and background info prepared, along with visuals
- Look for an expert who will speak on camera
- Make sure you answer the five basic Ws: who, what, where, when and why.
Then, start making some phone calls! And keep in mind these basic questions:
“Would I want to talk to myself?”
“Would I have answered that email?”
“Would I take the time to read that story?”
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