Take A Walk In Their Shoes, 08.22.2013

As PR professionals, we are constantly pursuing media coverage for our clients, and part of being an effective media relations practitioner entails putting yourself in the media’s shoes. First things first: What is the difference between a press release and a pitch? A press release is essentially you already writing a story for the media. A pitch entices someone else to write the story. If you’ve decided that a pitch is the way to go, you need to ask yourself a few basic questions and do some background research before you get started.
  • Prepare what you will and will not answer
  • Have all of the basic and background info prepared, along with visuals
  • Look for an expert who will speak on camera
  • Make sure you answer the five basic Ws: who, what, where, when and why.
  Then, start making some phone calls! And keep in mind these basic questions:

“Would I want to talk to myself?”

“Would I have answered that email?”

“Would I take the time to read that story?”

Honey Boo Boo Hello

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Tips for Keeping Your Reporter Happy, 02.14.2013

Pitch Me Like any long-term relationship, keeping the flame alive between reporters and PR pros takes work, but you’ve probably already read a thousand articles about all of the things that land our industry colleagues in the doghouse. So, this Valentine’s Day we’re doing something different. We’re bringing back that loving feeling between hack and flack. In lieu of flowers and chocolates, and from the bottom of our hearts, we gift you with tips from local journalists Courtney Zavala, Joel Luks and Sabrina Miskelly on pitching your way into their hearts. read more »