Staying Consistent in an Inconsistent World, 11.22.2013

In today’s world, there are innumerable ways to send your brand’s message out into the world. However, it can be challenging to stay true to your brand strategy when you’re creating content for eblasts, press releases, websites and social media accounts. Here at 20K, we believe that messaging is a crucial part of your company’s larger brand strategy, along with defining your key stakeholders and objectives. Think of messaging as the written equivalent of your company’s logo. Both are bastions of your brand and should be easily recognizable to your clients, target audiences and industry. Now, you’re probably not in the habit of changing your logo for every Facebook post, press release or email you send out. Similarly, it’s important to keep your messaging consistent across all mediums.
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Does your audience always know it’s you behind the megaphone?

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