Get Visual, 03.15.2013


Last week Facebook announced major changes to its news feed that leave brand communicators scrambling to find the best way to adjust. Apart from enhancing the aesthetics of the news feed, the most significant modification will allow users to choose from several streams: Top News, Friends, Pages (brands), Music, Games and Photos. The split of brand content and friend content could give businesses separation anxiety. How often will users seek out the new pages feed? How will organization keep their communities engaged with updates? Scaling up the ratio of visual and audible posts in the content strategy will likely be the most effective solution.


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