No Exclamations Week: A 20K Writing Challenge, 08.09.2013

We should start out by clarifying something—we don’t have a problem with exclamation marks. We actually like them. A lot. Our favorite punctuation mark (you know you work with writing nerds when there are discussions around these sorts of things) is helpful for expressing sincere, genuine and enthusiastic emotions. (Have you ever tried to wish a friend a happy birthday on Facebook without one? It’s difficult, and comes off more than a little stilted and weird). However, we noticed that exclamation marks were creeping into communications they had no business being in, especially work correspondence. We love our clients and the work we do for them, but that doesn’t mean that every request has to be acknowledged with, “Fantastic! We’ll get right on it! Have a great day!” Exclamation marks had become a crutch to escape deliberate, conscious thought about what and why we were writing. So, we gave them up. For one week, we tracked our usage of exclamation marks in emails, texts, tweets, Facebook posts and all other forms of communication. Here are some of our takeaways from a “long and non-enthusiastic week.”
The Wall of Shame

The Wall of Shame

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