A Resolution We Shouldn’t Have To Make, 01.10.2014

“Many people perceive public relations as something less than respectable – as clever strategies to convince the public that what’s wrong is right. Some see public relations professionals as manipulators of the public mind, rather than conveyors of the truth.” – Steven R. Van Hook, PhD

In the new year, many of us have made resolutions for 2014.  As communicators, we are well-versed in providing brand and image guidance to our clients and striving to do our best for them. But what are we to do about the perception of ourselves and our industry? Too often, we are referred to as "spin doctors," responsible for the overt deceit of the publics we should be serving. How did this happen, and how do we combat it?


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