Take A Walk In Their Shoes, 08.22.2013

As PR professionals, we are constantly pursuing media coverage for our clients, and part of being an effective media relations practitioner entails putting yourself in the media’s shoes. First things first: What is the difference between a press release and a pitch? A press release is essentially you already writing a story for the media. A pitch entices someone else to write the story. If you’ve decided that a pitch is the way to go, you need to ask yourself a few basic questions and do some background research before you get started.
  • Prepare what you will and will not answer
  • Have all of the basic and background info prepared, along with visuals
  • Look for an expert who will speak on camera
  • Make sure you answer the five basic Ws: who, what, where, when and why.
  Then, start making some phone calls! And keep in mind these basic questions:

“Would I want to talk to myself?”

“Would I have answered that email?”

“Would I take the time to read that story?”

Honey Boo Boo Hello

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A 20K Confessional, 06.21.2013

Straight from the intern's mouth to your computer screen: our intern, Gemrick, tells all. Show him some love in the comments!

Calling all budding PR rockstars! We want YOU!, 04.11.2013

Hadoken-ing

Description: Are you a college student or recent graduate with a passion for communications? Do you love AP style but also possess the ability to condense your thoughts into 140 characters or less? Do you love dogs? (That last one isn’t necessary, but you should be aware that our  furry coworker has tenure around here.) If so, 20K Group wants to hear why you should be our next intern. read more »

Tips for Keeping Your Reporter Happy, 02.14.2013

Pitch Me Like any long-term relationship, keeping the flame alive between reporters and PR pros takes work, but you’ve probably already read a thousand articles about all of the things that land our industry colleagues in the doghouse. So, this Valentine’s Day we’re doing something different. We’re bringing back that loving feeling between hack and flack. In lieu of flowers and chocolates, and from the bottom of our hearts, we gift you with tips from local journalists Courtney Zavala, Joel Luks and Sabrina Miskelly on pitching your way into their hearts. read more »

Houston PR Agency Seeks World’s Best Intern, 08.13.2012

About Us We're a strategic communications agency with a ten-year history of kicking PR butt and taking names. We have a penchant for doing good and love working with passionate people. We're the kind of agency who will put on work boots to prep for an event and then dress to the nines in the evening -- and we'll be sure that the media is there to capture it all. But it's not all glamorous. Most of our work isn't glamorous. Our clients hire us for our brains. We help them think about communications strategically, define their objectives and then blast their messages out to target audiences. About You College or graduate school student. Curious and brainy with a creative flair. Knowledge of business basics, public relations and online brand building. A "New York Times" reader and "Mashable" freak. Able to commit to 15-20 hours per week and have reliable transportation. Eager to learn and grow, even when the task is mundane. Permissive of a 10-pound colleague who likes to give kisses. (You don't actually have to let her kiss you, but you should probably be OK with dogs). Independent enough to Google when you can and mature enough to ask for help when it is necessary. Get an adrenaline rush when you're on a writing roll. read more »