Strength in Others, 09.17.2010

Our Community - The City of Houston issued a challenge to building owners to green their offices and office buildings.  Participants in the challenge will learn about green building practices from some of Houston’s leading sustainability experts, with the goal of increasing the number of LEED certified buildings in the city.  Register online at www.houstongoc.org. Social Media - Advertisting Age wonders if the press release’s heyday has come and gone and if corporations will now rely on social media platforms, like Twitter, to communicate.  Simon Dumenco writes, “…BP dutifully issued press releases detailing its well-plugging and clean-up efforts, but it dropped the ball on Twitter, leaving an opening for the parodists of @BPGlobalPR to wreak havoc.” read more »

Strength in Others, 08.26.2010

Our Community - Courtenay recently had the pleasure of speaking on a panel at WordCamp Houston with Marc Cohen of AIDS Foundation Houston and Chris Valdez of Primer Grey. The team discussed the development of the Positive Outlook Blog for youth living with HIV and AIDS. WordPress founder Matt Mullenweg even sat in on the session (hello, nerves!) and posted a photo to his blog! Social Media - From El Profe’s Blog, the five rules of marrying journalism and social media. Our favorite: Journalism first, technology second. read more »

Strength in Others, 05.28.2010

Our Community - Noah's Kitchen has fast grown a reputation as one of Houston's brightest new nonprofits. This meals-on-wheels-type organization is helping feed the homeless, with an army of dedicated volunteers and leaders. Take a moment to check them out, and find out how you can support their efforts. Social Media - Muckrack is the coolest site we've seen for tweeting one-line press releases and getting the inside scoop from journalists on Twitter. There is a $50 minimum for tweeting press releases -- not sure that the value has quite been proven enough to warrant the cost. read more »

Fresh Air, 04.30.2010

We finally launched our new website. Would you think we were kidding if I told you it took us three years to get this done? During that time, the world changed forever: the earth continues to seem angry over something, as yet another hurricane targeted our great city; earthquakes and volcanoes have become a common occurrence; we elected the first non-white president of the United States; and social networking has become (in my humble view), the most important sea change in communications in a century. read more »

Fresh Air, 04.23.2010

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20K Group is a communications agency that helps your
organization become better known and better understood.
Our approach to public relations, digital strategy, crisis communications and training breathes fresh air into your
messaging, branding and market position by lifting you out
of the weeds to envision your big picture.