Strength in Others, 09.30.2011

 

Courtesy User:JackyR, wikipedia.en

Social Media - Is there a world where social media marketers can directly engage with consumers, and where users happily accept brand presence? Simon Esler, contributing writer to Social Media Explorer and Co-Founder and Managing Partner of ConvoNation, discusses this concept in his article “The Consumer Versus Brand Conflict in Social Media.” - By now you’ve probably heard about and/or experienced Facebook’s “frictionless sharing,” where users can approve a media partner app and their music, articles, or videos—depending on which app you install—are automatically uploaded to their timeline for all to see. How do you feel about sharing your activity? Do you consider some media sources more private than others? read more »

Strength in Others, 09.23.2011

Communications Olio - Jazz up your reading materials with these 17 marketing blogs, courtesy of The Future Buzz's Adam Singer, that may not have the privilege of calling you a follower just yet.  Did you already know about some of these blogs?  Share your favorites with us in the comments section! - Harrison Kratz of Social Fresh shares some great pointers for setting up your own social good communications strategy. Kratz advises you to start from a core network of supporters who share your passion—friends, family, and acquaintances—and build out your campaign through targeted social outlets. The bullet that we find the most important is “own your identity.”  Define your cause through a carefully crafted mission for your initiative to be fully understood from the top down.  The manner in which you distribute this information depends on your online communication culture.  With clear goals and a united front, more will follow! read more »