Everyday is April Fool’s Day, 04.04.2013

Are the memories of the tricks and tomfoolery of April Fool's Day still fresh in your mind? All sorts of juicy tidbits, "facts" and stories filled your newsfeed. You wanted to believe and tell your friends and followers, but you knew most of what you saw were probably just April Fool's jokes. It was a day to be on the lookout for pranks and skeptical of information. In today's world of expedited sharing, that's the way you need to feel every day. The internet moves at warp speed. Users are creating and digesting an astounding amount of information, and social media has made sharing that information faster and easier than ever before. So how fast has it become? Twitter users are sending over 100,000 tweets every minute!

CNN Obamacare Mistake

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Speak up! On social media, silence is rarely golden., 02.28.2013

In the constant struggle for influence, many brands dream of having their time in the social media spotlight. Two weeks ago, Poland Spring missed a golden opportunity to capitalize on a fortuitous situation with their decision to ignore a place where millions of conversations happen every day. Following President Obama’s 2013 State of the Union address, U.S. Senator Marco Rubio’s sip from a tiny bottle of Poland Spring water turned his Republican rebuttal into an immediate viral storm. The sip seen around the world quickly sparked a #watergate hashtag, a Lil’ John remix and innumerable GIFs. It got our PR brains churning: How was Poland Spring going to respond to one of the greatest spontaneous self-promotion opportunities of all time? read more »

“Fans” & “Followers” to the Rescue!, 07.11.2012

Still wondering why it's important to have a loyal group of "fans" and "followers" online? Many people struggle to see the value in cultivating communities on Facebook and Twitter. Will it lead to more sales? How will this improve the bottom line? Well, here is an example of another way you could see ROI from your digital following.

On Monday, the Washington, D.C. City Council threatened to pass an amendment on a taxi modernization bill that would create a minimum cab fare in the city. The amendment would have negatively affected new kid on the block and industry disrupter, Uber, by making its minimum fare five times the price of a traditional cab’s fare. Uber brings luxury living to the masses with low-cost private drivers chauffeuring social Washingtonians around town in "sleek black cars." Launched last December, Uber quickly found an enthusiastic customer base eager to hail reliable and safe vehicles from the palm of their hand. The Uber mobile app allows monthly subscribers to find nearby and available drivers and request an immediate pick up. The dreaded haggling over credit card vs. cash payment is avoided with the app automatically deducting fare, which includes tip, from the subscriber’s card on file. The reliability and convenience of Uber gave many people in our nation’s capital the transportation solution that would suit their lifestyle. However, Uber hit a speed bump with the pending rollout of their new low-cost hybrid vehicle service, Uber X. The amendment proposed by the D.C. City Council would have dramatically increased the cost of Uber X, which is aimed at a more cost-conscious demographic. read more »

I’m Patrick Boylan, Nice to Meet You!, 06.25.2012

Hi, I'm Patrick Boylan, 20K Group's newest hire and the Director of Interactive Strategies. I'm here to bolster our digital communications capabilities and complement our existing offerings. The lines between online and offline continue to blur, and comprehensive communications strategies are crucial to achieving organizations’ financial and mission-related objectives. I come to 20K Group from the David All Group, a D.C.-based digital agency specializing in engaging, empowering, and activating brand advocates online. I spent three years there developing and executing marketing and advocacy campaigns for major brands. When I'm not at the office, I like spending time in the outdoors and following sports. As a VA/DC transplant in Houston, I maintain my loyalties to the Nationals, Capitals, and Redskins. One day, after the Nationals win the World Series, I will be able to say that I was a fan when the “Nats” bandwagon could have fit in a Fiat. As a proud Clemson alumnus, I bleed orange and white. Groomed from a very young age, I have been a super fan my entire life. Many fall Saturdays you will find me with 90,000 of my closest friends in Death Valley cheering on the Tigers. When I’m not watching my favorite teams, I’m usually in the outdoors. The Blue Ridge Mountains are far behind me now, and I'm on the lookout for new Texas terrain to conquer. I plan to explore the Gulf Coast, Hill Country, west Texas, prairies, pinewoods and Big Bend country. If you have a must-try outdoor experience in the region, please point me in that direction! 20K Group is an amazing team of smart, savvy communicators, and I am honored to be a part of it. I look forward to accomplishing great things together! If you'd like to find out more about me, connect with me on Twitter or Facebook.

Strength in Others, 12.13.2010

Our Community - This Thursday (December 16), Houston’s social media mavens will be “tweeting up” for the first Houston Holiday Tweet Drive. The event is open to the public, as long as you bring a new toy or book for a child in need. Donations will benefit Neighborhood Centers Inc. The deets? Dec. 16 | Primer Grey HQ at 1305 Sterrett St. | 6-10 p.m. Social ResponsibilityDo CEOs care about energy efficiency? Emily Martin writes that there is, in fact, a dearth of C-level leaders coordinating closely with facilities managers to decrease energy spend. Following a panel session with executives, Martin says, "From an on-the-ground perspective, the panel emphasized the importance of tapping into employee enthusiasm. Frequently, corporate CSR programs start with grass-root employee efforts, leading executives to realize 'Hey, we have a sustainability program!'" read more »

Strength in Others, 09.29.2010

Our Community - Houston’s art scene has long been under-appreciated at the national level, despite the extraordinary breadth of local creative talent and world-class museums.  Aurora Picture Show is one of the local arts groups storming through barriers and helping to put Houston on the art map. Social Media - Still doubt the power of social media? Blogging is, in effect, changing Chinese culture—from politics to communication styles.  As Chinese society becomes more open, it will be fascinating to watch the role social media plays in the transition. read more »

Strength in Others, 09.17.2010

Our Community - The City of Houston issued a challenge to building owners to green their offices and office buildings.  Participants in the challenge will learn about green building practices from some of Houston’s leading sustainability experts, with the goal of increasing the number of LEED certified buildings in the city.  Register online at www.houstongoc.org. Social Media - Advertisting Age wonders if the press release’s heyday has come and gone and if corporations will now rely on social media platforms, like Twitter, to communicate.  Simon Dumenco writes, “…BP dutifully issued press releases detailing its well-plugging and clean-up efforts, but it dropped the ball on Twitter, leaving an opening for the parodists of @BPGlobalPR to wreak havoc.” read more »

Strength in Others, 05.28.2010

Our Community - Noah's Kitchen has fast grown a reputation as one of Houston's brightest new nonprofits. This meals-on-wheels-type organization is helping feed the homeless, with an army of dedicated volunteers and leaders. Take a moment to check them out, and find out how you can support their efforts. Social Media - Muckrack is the coolest site we've seen for tweeting one-line press releases and getting the inside scoop from journalists on Twitter. There is a $50 minimum for tweeting press releases -- not sure that the value has quite been proven enough to warrant the cost. read more »