In today's changing media landscape, more people are getting their news online and establishing brand preferences through digital media. “Interactive” and “online” have become critical elements of any well-rounded communications effort. In many cases, the first impression of your organization is generated online. At 20K Group, we view digital channels as an extension of your overall communications strategy. Rather than pushing you to engage with all digital platforms, our approach is to select the platforms that best reach your target audience and to support better story telling through your digital channels. To ensure efficient implementation, we can also provide training and necessary tactical support along the way.